FEMININE DECAY

URBAN DECAY x ad council

Femicide is real. Silence isn’t an option. We’re turning our beauty into a weapon for change, supporting domestic violence survivors, and demanding that femicide is nationally recognized.

CONTENT WARNING: REFERENCES TO SEXUAL ASSAULT, TRAFFICKING, ABUSE, AND VIOLENCE. IMAGES ARE MEANT TO BE SHOCKING, AND MAY BE TRIGGERING.

turning pain into beauty

The movement requires a makeup look recognizable to all women. Turning our previously defeating tears into glittery, bold statements allows us to highlight just how many women have been affected by gender-based violence. If they want to ignore it,
we’ll shove it in their face.

Several of the colors chosen are
official awareness colors.

Light blue - sexual assault
Royal blue - trafficking
Purple - domestic violence